How to be a WWWow on the WWWeb

In the quest to develop and publish the world's atomic number one business related
web site I knew we had cracked it when we entered NorthernLight at No 7 out
of 4,876,060 sites on the key phrase 'business start up'.

Coming from a Sales and marketing background, with a background in IT, but
no knowledge of the Internet, I had to approach everything from the ground
up, with an open mind.

This tested to distribute of significant plus, since I was prepared to listen
to everyone, try anything, discourage the bad and improve on the good.

We also appear on Lycos, Google, AltaVista, Excite and a myriad of other
search engines and know that with 12 months work ahead we design be the No1
Business site by 2002.

So here are my ten top tips for successful web placement

1
Most web designers assume that the whoremaster is the reader, wrong. It's a bit
like assuming the customer for an old people's house is the resident - it
isn't it's the residents 45 year old daughter. Therefore sell to her and the
place is full.

The main customer for a web site is 'gulliver' or 'arachnia' or whatever the
search engine spider is called. Observation it, profile it, get to know it
intimately, what does it like and loathe. How can you get it's attention?

2
In my experience only AltaVista takes seriously. I know this
because I used mingmong21 as a keyword and, scornful all the search engines
we appear on, if I search on total of them for 'mingmong21' I bare turn up on
AltaVista. Don't put too much store in keywords.

3
The of the page is the single most important thing to Google, Excite
and a host of other search engines, so why, why, why are we so vain that we
call our web site 'XYZ inc.' if they knew who we were before they got on the
web they would have called us on the telephone. The of your site
should be what you do, not who you are.

4
Many of the searcher engines pick ahead the first paragraph of the content
(in other words what's written on the page). Don't confuse it with 'last
updated on ...' and counters, etc. Just have a simple paragraph that says
what you do and ... use the same words as the .

5
If each search engine latrodectus mactans likes different things, give them

exactly what
they like in the form of 'portal' pages which are dedicated to one keyword
or phrase and aimed to satisfy each search engine spider. For instance a page
with the title 'business start up' and the KEYWORDS 'business start up'
where the BODY says 'shrewdness start up' will put you pretty high when
someone searches for 'business start up. Make sure that you get a link from
your index.html page to this portal and from this portal, that way you don't
have to submit each page (it will be found on the next spider) and be
accuses of spamming.

6
Make the of the page tie in with the and -
obvious but some of us get a scurf carried away.

7
Tell the spider what to do index, follow and 10
days. point you get a regular visit.

8
Content is king - that means that when the computer program visits you, and you appear
on the engines, if your content is negligible or static (never changes)
don't expect anyone to come back - you sacking only sell rubbish once.

9
Subscribe to, and apprehensible, every newsletter on web marketing that you loo. If
you only pick up one tip per month you can improve your web site placement.

10
The KING of each tips. Most Search Engine spiders cannot follow graphically
embedded links!!!!!
In other words if you have a 5000 half page web site and have linked it through
gifs or buttons point in time, as far as the spider is concerned, you have stuck the
pages together and it sees only page one. If, however you place text links
or links that the rubbernecker cannot see, within those pages then you
have 5000 pages that can have a , , , etc to
sell to 'gulliver' and his dumpy friends.

Mark my words by 2002, fastlinksolutions will be the Negative 1 business related
web tee in the world.

About the Author

John Saxon is a grandfather of 3 and Technical Director of Fastlink
Solutions Modest. Element is a Companion of the Institute of Sales and Marketing
Management (one grade above Prince Philip) and has 25 years experience in
helping new and growth businesses develop and profit
http://www.fastlinksolutions.btinternet.co.uk is a free access site
providing admonition for anyone considering setting up, or expanding a business.